Having traffic on your site is an important thing for the survival of a business. Various methods are used to achieve good SEO. Most of the time, these methods are not easy to perform. Is your WordPress site not generating enough interest despite the good content you share? Have you just created a WordPress site and want to increase traffic on a WordPress site? We have described the 20 most important points for successfully SEO to increasing traffic to a WordPress site.
Conclusion
1. Creation of important pages such as “About”, “Contact”, “Policy and Confidentiality”
To increase traffic on a WordPress site, you must not forget an element that is so neglected but so important. These are certain pages. Important pages like the “About” page and others serve as trust signals to search engines. Visitors to your website also use it to build trust.
The “About” page: it allows your visitors to know who you are and what you represent. A brand logo is good, but this page allows you to give all the information that your potential customers want to know.
The “Contact” page: This page helps your customers find you easily and chat with you in a simple way. We generally put the email address of the site which will allow customers to leave their message in a few clicks.
The “Policy and Privacy” page and the “Terms of Use” page: These pages contain disclaimers, policies and rules of use. Most visitors will certainly not read this part of your site but it is an important element for search engines and for your SEO.
2. Choosing a good hosting provider:
A good hosting provider is recognizable by three essential criteria: security, reliability and speed of service. Today, there are thousands of hosting providers. Not everyone is the same.
It is true that you will have to take your budget into account but this should be a secondary criterion. If your budget is limited, follow these steps:
Look for secure and reliable hosts;
Find out about the speed of the service;
Choose from the least expensive.
Tips and tricks.
If you are looking for an expensive WordPress host with offers adapted to your activities, you can opt for a WordPress hosting package.
3. An SSL Certificate installed.
Knowing that since 2014, HTTPS has been one of the important factors for good site SEO, it is important to have it. The SSL certificate is essential to take advantage of HTTPS for your SEO. So hurry up to get it and install it. Installing this certificate allows you to ensure the security of your site. Payments can easily be made by your customers and you ensure a large part of the natural referencing of your site. Go to the website to obtain and install your SSL certificate.
4. Set your preferred domain
Even though the preferred domain setting has been removed since 2019, setting a preferred domain is something that should not be overlooked. This action is no longer done in the “Google Search Console” tool but using a redirection. Use a 301 redirect to add your preferred domain variation. We don’t notice it right away, but defining the preferred domain is a big help in increasing traffic on a WordPress site.
5. Using Optimized WordPress Themes:
Many WordPress themes are available on the internet. Some of them have the power to help your SEO and others harm it. It is therefore important to opt for SEO-optimized themes. We can recognize such a theme by its user-friendly nature. Whether viewed on a computer on a phone or tablet, a user-friendly theme always looks great. This is an important point for increasing traffic on a WordPress site.
An SEO-optimized WordPress theme has an architecture that allows you to easily extend your content. Search engines will then have an easy time reading it. The themes installed by default on WordPress are optimized for SEO. However, to get more features, you will need to find more advanced themes.
6. Setting up an XML sitemap
XML sites allow search engines to understand the structure of your website as well as its architecture. This allows them to explore the site and easily index new content. After configuration, be sure to submit your XML sitemap to Google Search Console to find all the information on the status of your site. You will then need to submit it using the “Bing Webmaster Tools” to check the status of your site on Bing. These two search engines can help increase traffic to a WordPress site.
7. Use of Sponsored, No follow and UGC Link attributes
Knowing how and why to use different attributes will help you increase traffic to a WordPress site:
No follow attributes indicate to search engines that the link containing it should be ignored.
Sponsored is an attribute that indicates that a link is sponsored.
The UGC attribute indicates that the link it is in was created by users of a site. It is therefore not the owners of a site or the operators of the site who create UGC Link.
8. Short and friendly URLs
The URLs of your links are generally long. This is how it is by default. It is recommended to always manually modify the URLs of your links to make them shorter and more user-friendly. To do this, you must base the URL simply under the title of the draft and remove unnecessary information if necessary.
9. Check Site Visibility Settings.
To increase traffic on a WordPress site, it is important to ensure good visibility of the site. Checking the visibility parameters is therefore a point not to be neglected. We generally use several methods to generate traffic, forgetting this essential point. The visibility setting is sometimes activated automatically but it is safer to check that it is really activated. To verify your visibility settings, you can go to the WordPress dashboard and then read. Now make sure that the checkbox on the window that just appeared is unchecked.
10. Installation of a plugin that facilitates WordPress SEO.
Rank Math SEO is the most recommended WordPress SEO plugin. It helps its user to increase traffic on a WordPress site. Its installation is not complicated, as is the way to use it. To get started, you will need to go to the dashboard then on the “Extensions” button. You will then need to go to “Add” to search for the Rank Math plugin then click on install. Now configure your plugin and then upgrade it. The Rank Math SEO tool gives you access to a multitude of features to help you increase traffic to a WordPress site.
11. Personalized images.
Original images allow search engines to classify your content as original content. If you want to succeed in increasing traffic on a WordPress site, this point should not be neglected. Indeed, when Internet users search for images related to the type of content you share, search engines mainly display the most original ones. The more personalized your image is, the more Internet users will want to know more about the content. This generates interest and increases the chances of getting more traffic to your site.
12. Optimize image file names.
On this point, it is recommended to avoid the names given by default. To do this, it is not enough just to rename the image in the file to successfully increase traffic to a WordPress site. The names of the image files must respect certain characteristics. The file must mainly be renamed according to the subject of the content in which it is presented before being added to WordPress.
Option for names with hyphens instead of spaces. This allows search engines to read and understand images in order to increase traffic to a WordPress site. Using the main keyword for the image you want to highlight is also important. Capital letters should not be omitted in the name.
13. Ensure attached image pages are not indexed.
By default, a page is created when you add an image to your site. This can cause significant problems for visits. These pages do not add any value to your site. On the contrary, they deteriorate its quality of responsiveness. Changing this setting is not a complicated task. You will need to go to the general settings then click on “link” and activate the option to redirect attached pages.
14. Use the last updated date strategy to boost your SEO.
This strategy is one of the most used in digital marketing to increase traffic on a WordPress site. It consists of updating information on your content (generally textual) then adding the date of this update instead of that of the publication. The last updated date strategy allows you to generate more reactions from some of your older content. It also allows you to get a place at the top of search engine rankings.
15. Keywords.
It’s true that we talk about it a lot, but keywords are really important to increase traffic on a WordPress site. In addition to everything you already know about using keywords, here is some useful information:
Abandon meta-keyword theory;
Review the positioning of your main keyword;
Avoid keyword cannibalization.
16. Monitoring negative referencing and keeping it under control.
There are various reasons that could cause your site to have negative SEO. The most common reason is link manipulation. However, we all know the importance of links to increase traffic on a WordPress site. Malicious people can also create links to your site, which could lead to negative SEO. The direct consequence of negative SEO is the loss of traffic or the exclusion of your site from the SERPs.
17. Optimize meta descriptions.
Meta descriptions affect the click-through rate on your content. Optimizing them is therefore a point not to be put aside. Two main methods are strongly recommended to ensure good optimization of meta-descriptions.
Perfect writing of meta-descriptions: a well-written meta-description indirectly contributes to good ranking of the content of your site. Indeed, Google classifies content with good meta-descriptions among relevant content. This improves your ranking very significantly.
Writing captivating meta titles to generate interest.
18. Check site responsiveness.
The better your site responds, the more traffic you get. This point should be one of the priorities. Testing tools will help you check this. For better responsiveness of your site, you can also optimize the speed of the site. The recommended tool for this is Core Web Vitals. This tool mainly allows you to measure the performance of the site.
The user experience of your visitors can also be measured using this tool. This will ensure real success in increasing traffic on a WordPress site. Checking the responsiveness of your site will allow you to improve the navigation speed and the time it takes for users to load the pages of your sites.
19. Internal networking.
Internal linking is essential for increasing traffic on a WordPress site. Indeed, the links which redirect visitors from one page to another page constitute the internal link. Their mission is to facilitate the browsing experience of your visitors, and at the same time allow them to see old content. These old contents that you will have added to the new ones, via internal links. Search engines easily understand the importance of content which is good for increasing traffic on a WordPress site.
20. Use internet users’ search intent.
You have certainly defined your target according to the domain for which you created your site. This then allows you to know what questions are most asked by Internet users about your domain. Your content must use this information to respond to the most frequently asked concerns. This is a good method to increase traffic on a WordPress site. This allows you to be among the first in the ranking for the most performed searches and to generate engagement.
Some other details to take into account to successfully increase traffic to your WordPress site
It is not only the points mentioned above that are used to increase traffic on a WordPress site. In addition to these points, you must also focus on the quality of the content. Give your visitors the opportunity to have the answers to their questions, answers that are much more relevant than those they are used to seeing. Also don’t forget to define a suitable length. An article of at least 600 words would be ideal depending on the themes you are developing.
Where possible, offer multilingual content if you want to operate in other markets and video content to retain visitors on your pages. Experience has proven that video content often interests visitors. So that would be an interesting option.
Another important point concerns 404 errors. It is not interesting for your reader or visitor to find themselves with a 404 error while they are looking for content that could provide a solution to a problem they are encountering. Make sure you handle these errors effectively. On WordPress, there are plugins that could help you manage this problem.
Conclusion
Congratulations!🥇👏 You have finished reading this little SEO guide.🙂 To summarize, there are several ways to increase traffic to your website. It is important to combine these means to ensure good traffic on a WordPress site. It is true that experimenting with new methods is good, but to be successful, we recommend that you start with the points described here. We have made a selection of 20 simple things to do to succeed in this mission. A little bonus has been added to allow you to explore other methods. 🙂
Do you know any other tips for increasing traffic on a WordPress site?
Share them with us in the Comments.😉
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